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A great deal of digital marketers have come to identify the importance of content marketing and the many benefits associated with it. Content marketing allows your brand to demonstrate its expertise in the field while providing valuable knowledge that can help readers make a more educated purchasing decision. Use additional premium content on your site (like ebooks) to draw them in even further. Understanding the Meaning of Click Through Rate, 6 Highly Profitable Marketing Strategies for Small Businesses. SEO plays an important part in improving visibility for your business online. To optimize your content for conversions, be sure to include a clear call-to-action. They are also starting to become aware that there are solutions available. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He is CRO Analyst at Enjoy Digital. Contact our team to discuss your content marketing plan. The fact that 58% of marketers of the world were spending more money on the creation of content in the year 2018 according to a study by Content Marketing Institute shows exactly how important content is as a Digital Marketing solution. It educates your audience to make smarter purchasing decisions. Which brings us to the next answer to the question, why is content marketing important…. Required fields are marked *. When you create great pieces of content, however, you’ll be more successful in your other digital marketing efforts. You can fuel content with SEO, helping you attr… If you’re really wondering why is content marketing important, then look no further than the conversion statistics. This is the. Heard enough and ready to get started? You should! Not only does content marketing help you boost visibility, but it can also help you build stronger relationships with your leads and customers. The research also found that most content is produced by the marketing team or freelancers, marketing have control of the content that goes out and agencies are used by just 10% of respondents. Consider our blog writing services as an option to boost your content marketing game. Publish great content. Content makes your company unique, which helps you enjoy … Now let’s think about the importance of content marketing when it comes to your marketing funnel. Though content marketing costs about 62% less than traditional marketing tactics, it generates about 3 times as many leads, according to DemandMetric. What about measurement of content marketing success? If you want to get your money’s worth, your content should be strategic in the topics you choose, types of assets you produce, and your promotional methods. Content marketing is an effective way that small businesses can work to set themselves apart from others in the industry and show what makes their company special. (, Inbound marketers are able to double the average site conversion rate (from 6 to 12%), in part due to their content marketing efforts. 5. Your email address will not be published. Content marketing allows your brand to demonstrate its expertise in the field while providing valuable knowledge that can help readers make a more educated purchasing decision. You can connect with Robert on LinkedIn or follow him on Twitter. Your CTA tells the reader what they need to do next, guiding them to the next step in the conversion process. From email marketing to social media to PPC ads, there are many different tactics that you can use to attract and engage your ideal audience. Why is content marketing important? This brand personality can help you connect with your target buyers and show them what makes your business special. It’s important to note that content marketing is time intensive, and it can also take a while to see the results of your efforts. If you want to learn more about how partnering with a content marketing agency like LYFE Marketing can help you drive more traffic and increase conversions, be sure to check out our Content Marketing Services page for more information. This is another answer to why is content marketing important. that takes your target market into consideration. 8. It’s clear that loyal customers are nothing but an advantage to your business. Providing great content doesn’t stop after a lead becomes a customer. Want to build relationships with customers? All emails include an unsubscribe link. Consumers want to know that they are dealing with experts who know the ins and outs of the industry. Google sees time spent on site as one indicator that your site provides valuable content. Less than 20 percent don't measure content. Content is the part of Digital Marketing that helps to promote the brands or products with the help of the internet and digital devices. Quality content drives traffic and conversions. Furthermore, Marketing Tech Blog reports that a loyal customer is worth, on average, up to 10x as much as their first purchase. Content that provides value for your customer base will help increase brand loyalty by strengthening the relationships you have with customers. This means a higher on-site time, which can also positively impact your search engine optimization. Then, you can be on your way to creating valuable content that helps boost conversions and improve customer retention. If you’re still wondering, why is content marketing important? Marketing vs. When consumers read your content, they start to develop an opinion of your brand. With all the benefits described above, it’s easy to see why is content marketing important for businesses of all sizes. Though more pages does not necessarily result in higher traffic, it does give your brand the opportunity to rank for more keywords. Content marketing enables strangers to find you through your useful and informative content. Optimized content helps improve your SEO efforts. This can help you grow your audience and reach new leads. 6. because content marketing integrates into all other areas of your digital marketing strategy. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Here are just a few of the stats that really speak to the importance of content marketing when it comes to improving website conversions: Quality content marketing can significantly help you improve your website conversion rates. This is another answer to. The affordability of content marketing makes it a necessary tactic for small businesses that want to maximize their budget. 2. Find out how much you should spend on your marketing for more growth. So what type of content is best for building brand relationships? This is the importance of content marketing. Publishing content through third-party publications or sharing your content with influencers can also help you further build trust within your target market. The key to creating effective content that helps you connect with your eager audience is focusing on topics that are relevant to their needs, interests, and challenges. Consumers want to know that they are dealing with experts who know the ins and outs of the industry. If you want to get your money’s worth, your content should be strategic in the topics you choose, types of assets you produce, and your promotional methods. In fact, according to Social Media Examiner, more than 81% of marketers found that they experienced increased traffic by investing as little as 6 hours per week in their social media content.

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