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o "Image ads" are those which provide favorable information about an organization and its policies that would not normally be...... and the best service could only be offered by highly motivated employee (sales force), the share holders ,promoters are bound to get their share in terms of high profit and revenue. For a scientifically informed and inclined population, such rumors are meaningless. AdvertisingAdvertising Some of the weaknesses include; (1) employee turnover, which is high, (2) negative publicity, (3) little differentiation (4) labor related lawsuits, and (5) inappropriate marketing aspects (Dess, 2012). We do offer negative publicity management and have been doing so for a number of our clients – please get in touch with us on sales [at] for further information. In that case, get the best minds to mitigate the damage as best as possible. INTRODUCTION Identifying the market forces that impact the service is the most important component. The marketing mix is the combination of four major tools of marketing otherwise known as the 4ps In this case, the company has failed to fully expand into new markets with respect to national and international levels. Nike public relations tactics dealt with the wage policy, visiting campuses on universities, personal letters, corporate responsibility and using celebrities as spoke person for its product. The issues unfolding in China were going to be put under a microscope and magnified as media attention shifted to China because of the Olympics. Of course, your aim should always be to steer clear of such occurrences completely. Lobor related lawsuits Similarly, when consumer groups lobbied U.S Congress passed stringent rules on the terms of car leases (Perner, 2008). Here’s what you should do if ever if you have to : Identify the cause if it’s not obvious. These were ways for Nike to make proactive efforts to address the concerns of activists protesting against their products. Presumably, a smart advertiser will purchase ad space in only those media whose audiences are known to be consistent with the target audiences the advertiser wants to reach. Inappropriate marketing aspects. Needless to say, it hurts business real bad. The company either own or license the brands, in order to connect with their customers the company focuses on marketing strategies, innovation, online programs. A marketing staff and promotional activities can cost a company a significant amount of money. It is ironic that focusing on profit oriented objectives and the resulting unethical activity lead to the payment of a $200,000 fine by Premier Fitness for their unethical actions. To implement marketing activities the business uses the marketing mix. Eg: Imagine a firm that sells baby diapers. A bush fire is a perfect allegory to a problem that has been plaguing businesses all over the world. It places advertisements, sponsors discussion boards, forums et al till its name is well known to all those who matter. The Pairing this marketing campaign with sales incentives, maintenance programs, and ads designed to target and segment the market Toyota is once again growing seeking to reclaim the top spot which had been taken over by General Motors. Personal Selling is defined as any paid form of no personal communication about an organization,product, service, or idea by an identified sponsor. Since Nordstorm’s (p. 402) competes in the U.S., give an example of each of the marketing environment forces (Political, Legal, and Regulatory; Technological; Social; and Competitive and Economic Forces. MKTG 205 – Principles of Marketing

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